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Nikita Awasthi is a Digital Marketing Coordinator at Esri Ireland since June 2023 and concurrently pursuing an MSc. in Digital Marketing at Dublin City University. Previous experience includes serving as a Digital Marketing Executive at Aanswr Fashion Private Limited, where strategic campaigns led to significant increases in ROAS, website traffic, and sales. Earlier roles as a Graphic Designer at JetSynthesys Pvt. Ltd. and Worldex India Exhibitions & Promotions Pvt. Ltd. featured management of complete design life-cycles for marketing initiatives, demonstrating adeptness in concept creation and time management. Nikita Awasthi holds a Master's degree in Digital Marketing, a Higher National Diploma in Graphic Design, and a Bachelor's degree in Multimedia and Animation from recognized institutions.