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Wolfgang Emmer is a co-founder of E2 Online Marketing, specializing in advertising, social media marketing, and web design services for SMEs since January 2020. As a Marketing Communication Manager at Esri Deutschland since October 2016, Wolfgang leads projects and serves as the chief editor for the B2B IT magazine 𝗪𝗵𝗲𝗿𝗲𝗡𝗲𝘅𝘁, focusing on content and performance marketing campaigns related to Smart City initiatives. Previous roles include Digital Marketing Manager at Esri Deutschland, where Wolfgang successfully implemented a comprehensive content marketing strategy, and Communication Manager/Editor at Evernine Group, providing communication consulting for B2B clients. Additionally, Wolfgang contributes to the IDG expert network, engaging in discussions on content marketing, new work, and AI, and has freelance editorial experience with various publications. Wolfgang's educational background includes a Magister M. A. in Romance Philology, Sociology, and Intercultural Communication from Ludwig-Maximilians-Universität München and an IHK qualification as an IT system electronics technician from Deutsche Telekom AG.