ÂÜÀòÂÒÂ×

Maria Isabel Araque Peñuela is a marketing professional with extensive experience in digital marketing and strategy development. Currently an Analista de marketing at Esri Colombia, Maria Isabel previously worked as a Consultor de marketing y publicidad at Valveco SAS, focusing on creating digital strategies and improving E-commerce. At CEA Colombia, responsibilities included developing content strategies and organizing events. Experience also includes a tenure as Head of Digital Marketing at KUPA, where Maria Isabel implemented customer service systems and email marketing strategies. Previous roles at Rappi encompassed social media team leadership and business intelligence, emphasizing process structure, KPI reporting, and crisis management. Educational qualifications include a Magister and Especialista in Psicología del consumidor from Fundación Universitaria Konrad Lorenz, along with a Diplomado in Estrategias de Marketing y Canales digitales from Pontificia Universidad Javeriana, and a degree in Publicidad from Universidad Central.