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Mercedes Giménez Peñasco possesses extensive experience in project management and production within the audiovisual industry. Currently serving as Proyectos at Amadip Esment Fundació since April 2017, Mercedes has previously held key positions such as Studio Manager at Atlas and Director of Production at Radio Televisió de Mallorca. Additionally, experience includes various freelance roles in production management, location management, and production across notable companies such as Palma Pictures and Castelao Produccions. An educational background comprises degrees in Communication Audiovisual, project direction, and management from prestigious institutions, enhancing expertise in both creative and managerial aspects of the industry.