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Johnny Craston is a seasoned professional in the field of paid media, currently serving as Paid Media Director and PPC Manager at Eskimoz since October 2022. Prior experience includes roles at Digital Uncut where Johnny progressed from PPC Intern in February 2019 to PPC Executive, Team Lead, and subsequently played a significant role in PPC management until November 2023. Additionally, a brief internship at Riversimple in July 2016 focused on embedded software development in automotive applications. Johnny holds a Mini MBA in Marketing from Marketing Week with Mark Ritson, completed in 2023, as well as a Bachelor’s Degree in Automotive Engineering from the University of Warwick, obtained in June 2018.