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Serah Ho is an accomplished professional with extensive experience in customer experience management and marketing analytics. Currently serving as Assistant Manager - Customer Experience at ESD Services Limited, Serah Ho focuses on fostering a customer-centric culture, enhancing personalization through martech integration, and implementing performance metrics for continuous improvement. Previous roles include Business Intelligence Analyst at ESD Services Limited, where responsibilities encompassed evaluating business performance and implementing CRM strategies, and Senior Officer, Marketing and Promotions at Hang Lung Properties, where Serah Ho developed CRM initiatives and executed successful marketing activities. Educational background includes a Bachelor of Economics and Finance from The University of Hong Kong and participation in a Study Abroad Programme at Singapore Management University.