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Anthony Chung currently serves as an Assistant Professor in Marketing at ESCE International Business School, where responsibilities include teaching various marketing subjects such as Customer Relationship Management and Integrated Marketing Communication. Prior to this position, Anthony Chung worked as a Research Assistant at iaelyon School of Management while pursuing a PhD in Relationship Marketing. Previous experience also includes a role as Assistant Project Manager at EDF, focusing on direct marketing campaigns. Educational qualifications include a doctorate in Marketing Relationnel from Université Jean Moulin, a Master’s Degree in Marketing et Vente from iaelyon School of Management, a Bachelor’s Degree in International Business from Victoria University of Wellington, and a Licence in Sciences de Gestion from iaelyon School of Management. Research interests encompass Relationship Marketing, customer satisfaction, and digital marketing among other areas.