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Rajat Asthana is an accomplished professional with extensive experience in the electronics and appliances sector, currently serving as the Sr Deputy General Manager and Head of the Electronics and Appliances Business Group at Eros Group since July 2012. In this role, Rajat oversees operations, responsible for the financial performance of Hitachi, TCL, BenQ, and Candy brands across the UAE, parts of the GCC, and Africa. Prior to this, Rajat held the position of Deputy General Manager, leading sales and marketing strategies for these brands in the UAE and GCC and managing brand marketing, sales strategy, and channel management. Rajat's career began at Eros Group in marketing roles and included a significant tenure at Samsung India as Manager Market Support. Educational qualifications include a Post Graduate Diploma in Business Management with a focus on marketing from FORE School of Management and a Bachelor of Arts (Hons) in Economics from Sri Venkateswara College, Delhi University.