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Heather Sweet is an experienced digital marketing professional with a diverse background in healthcare and corporate sectors. Currently serving as the Digital Marketing Manager at Erlanger Hospital since January 2023, Heather focuses on enhancing personalized patient experiences. Prior to this role, Heather was a Campaign Manager at TD SYNNEX and owned Sweet Marketing & Communications. With a strong history of managing marketing initiatives at Kenco Group and American Bicycle Group, including the development of content marketing strategies and event organization, Heather has demonstrated expertise in driving sales, engagement, and lead generation. Additionally, involvement in the Transportation Marketing and Sales Association as Social Media Director and Volunteer Recognition Director showcases a commitment to excellence in marketing within the transportation industry. Heather holds a Bachelor of Science from Illinois State University.