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Jelle Schut is a seasoned professional with extensive experience in brand management and content strategy. Currently serving as the Senior Brand and Content Manager at ERIKS since March 2020, Jelle leads global content and SEO initiatives, successfully driving digital demand generation campaigns that yield significant sales qualified leads. Previously, Jelle held the position of Content Manager at Xebia and Senior Audience Developer at VMN Media, where focus was on enhancing readership and audience engagement. As the owner and founder of Gaming Only, a prominent video game media outlet in the Benelux, Jelle achieved substantial growth in both traffic and revenue, establishing a strong content strategy and optimizing various distribution channels. Jelle holds a Bachelor’s degree in Hospitality Industry from Hotelschool The Hague.