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Luiz Fernando Barros serves as the Senior Director for IT & Network Managed Services North America at Ericsson, where responsibilities include leading sales engagements, solution development, and contract negotiation. Prior to this role, Luiz led the Professional Services division in Brazil, managing diverse teams and excelling in P&L management and go-to-market strategies. Luiz's career also includes significant positions at Nokia as Principal Consultant for Business Development and at Nippon Ericsson K.K, where leadership over Consulting Services and Network Engineering spanned multiple countries. Educational qualifications include a Customer Experience Management Certification from Cranfield University and a Bachelor's Degree in Electrical and Electronics Engineering from Instituto Nacional de Telecomunicações - Inatel.