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Alicia Biurrun Hernando is an experienced marketing professional with a robust background in global trade marketing and brand management. Currently serving as the Global Trade Marketing Director at Equivalenza since January 2020, Alicia has held various leadership roles across notable companies, including APIVITA SA, Privalia, Inditex, and Coty, showcasing expertise in strategic planning, sales management, and marketing communication. Alicia's educational qualifications include a Licenciatura y Máster in Business Administration from Esade, an Executive MBA from ESIC Business & Marketing School, and additional specialized degrees in digital marketing and inbound marketing.