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James Ferguson is currently the Commercial Director at Equipped Analytical Intelligence, where the focus is on enhancing investment decision-making through an advanced digital platform. Prior experience includes serving as Head of New Business Development at Genesis Global, where innovative financial market solutions were provided via a low-code platform. At Bloomberg LP, James held several key positions, including Head of Sales for Turkey, Greece & North Africa, overseeing significant revenue growth and managing enterprise solutions, as well as serving as a Relationship Manager for Israel. James began the career at Bloomberg in Emerging Market Sales for Turkey. Academic credentials include a BSc in Management Science from the University of Southampton and attendance at Aiglon College.