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Guillaume Ballin has a diverse work experience spanning various roles and industries. Guillaume currently serves as the Director of Data Partnership at Equativ since November 2022. Prior to this, Guillaume worked at Captify for six years, starting as a Commercial in 2010 and progressing to become a Senior Trader & Team Lead in 2016. Guillaume then held the positions of Head of Trading Southern Europe and Director of Trading Southern Europe. Guillaume also worked as an International Programmatic Trader at Affiperf London, where they were responsible for campaign setup, optimization, and reporting. Additionally, they worked as a Programmatic Media Trader at AFFIPERF (Havas Trading Desk). Guillaume's early career includes roles as an Assistant Chef de Projet Web at Fortuneo and as a Chargé de Webmarketing at VPA Industrie.

Guillaume Ballin completed their education in the field of marketing and communication. From 2012 to 2014, they attended Pôle Paris Alternance where they pursued a Master's degree (Master 2) in Marketing and Communication. Prior to that, they studied at IUT d'Evry from 2011 to 2012, earning a Licence Professionnelle (professional license) in Marketing and Commerce on the Internet.