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Roman Makukh is a seasoned executive in digital strategy and product development, currently serving as Co-Founder at equals 5 since September 2020, where a non-endemic HCP targeting engine was developed. Previously, Roman held VP roles in Digital Strategy at both PRI Healthcare Solutions and Haymarket Media Group, focusing on innovative HCP engagement and leading digital campaign initiatives for pharma brands. With a rich background that includes founding Riksha.ua and serving as Chief Digital Officer at Website.ua, Roman has extensive experience in online projects and startups. Early career highlights include roles at Yandex and SuperKupon, showcasing expertise in product management and project direction. Roman's educational background includes attendance at Baruch College.