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Gabriela Gonzalez Tavares is a highly experienced professional in digital marketing and client development, currently serving as a Client Development Manager at Epsilon since January 2024. With a strong background in strategic data-driven marketing, Gabriela has successfully led account renewals and implemented initiatives for up-selling and cross-selling. Previous roles include Account Manager at Retargetly and Marketing Consultant Leader at HYPR, where responsibilities encompassed audience discovery, product optimization, and customer success management. Gabriela has also worked at Cognizant as a Sr Digital Marketing Analyst focusing on programmatic media, alongside roles in content marketing at Amissima and performance analysis at 500 Graus Marketing. Academically, Gabriela holds an MBA in Analytics and Data Science from USP and additional qualifications in digital marketing and data science from FIAP, complemented by smaller courses at ESPM and Digital House Brasil.