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Francisco (Panch) Cerda is an experienced professional in the field of marketing and advertising, currently serving as the Retail Media Onboarding & Implementation Manager and Publisher & Retail Media Development at Epsilon. Previous roles include Ad Ops Director at SM Media Digital, Programmatic Manager at Rise Interactive, and Ad Ops Manager at Veranda Entertainment. Francisco has also worked as Office Manager & Customer Success Manager for Epica.ai in Mexico. Educational qualifications include a Diplomado en Mercadotecnia Estratégica y Comercialización from Tecnológico de Monterrey (2018-2019) and a Licenciado in Mercadotecnia from the same institution (2004-2009).