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Ariel Krawczyk is an experienced professional in business systems analysis and digital strategy, currently serving as a Principal Business Systems Analyst at Epsilon since January 2017. In this role, Ariel translates client business requests into actionable requirements, leading complex projects and teams. Previous positions include Senior Business Systems Analyst at Epsilon, where analytical skills were applied to improve operational processes, and Digital Strategy and Project Manager at Spawn Ideas, Inc., focusing on enhancing digital strategies for clients. Earlier experience includes managing digital marketing operations at Camp Trucking Inc. and serving as a TEFL Volunteer with the Peace Corps in Bulgaria. Ariel holds a BA in English from the University of Connecticut and is pursuing a Master of Engineering in Engineering/Industrial Management at the University of Colorado Boulder, slated for completion in May 2025.