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Dorian has been involved in the swimming pool and hot tub industry for over 30 years, working in frontline sales and marketing roles for some of the world's biggest names in swimming pools, hot tubs, sauna and steam. With experience in both B2B and B2C environments, he is one of the most recognized faces in the industry, Dorian serves on the committee of BISHTA (The British and Irish Spa & Hot Tub Association), and has had many articles on selling and marketing published in the trade press over the years.