ÂÜÀòÂÒÂ×

Wei Sze Heng is an experienced Regional Product Marketing Manager at Eppendorf, overseeing commercial initiatives for the East Asia Pacific and Japan since November 2009. Responsibilities include developing and executing regional business and marketing plans to achieve revenue and growth targets for instruments and systems portfolios. Previously, Wei served as a Senior Application Specialist, providing technical and application presentations, training, and troubleshooting for liquid handling and spectrometry products across Asia Pacific and Africa. Wei began a career in research as an Associate at the National University of Malaysia, focusing on genetic transformation in oil palms. Wei holds an MBA in Business and Marketing Management from Cardiff Metropolitan University and a BSc (Hons) in Resource Biotechnology from Universiti Malaysia Sarawak.