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Ana Palma Caicedo is a Senior Director and Head of Inside Sales & eBusiness at Eppendorf Group, leading a diverse team across key European markets since May 2022. With extensive experience in sales operations and management, Ana previously held the role of Head of CRM Center of Excellence at DFDS and Sales Operations Lead at Configit, where responsibilities included developing sales performance indicators and managing Salesforce systems. Prior positions at Maersk Line included Sales Excellence Partner and Cluster Sales Performance Manager, focusing on strategic project planning and change management. Ana's career began at CEVA Logistics, serving as Central America Sales Manager and Country Sales Manager, where team leadership and sales consolidation were pivotal. Ana holds an M.B.A. from American University and a B.Arch. from Panama National University.