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Shabbir Dinaly is a Digital Marketing Manager at Eplanet Global, leading a team of SEO specialists, content writers, social media marketers, and communication designers since October 2020. Shabbir is responsible for establishing key performance indicators and setting the strategic direction for the marketing team. Prior to this role, Shabbir served as a Digital Marketing Specialist at HashOne Digital (Pvt.) Ltd from November 2018 to October 2020, where responsibilities included the development and execution of integrated marketing plans and creating engaging content for various platforms. Shabbir holds a Master of Business Administration (MBA) in Marketing from the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology and a Bachelor's degree in Social Sciences from Karachi University.