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Shelly Leonard has extensive experience in the waterpark and entertainment industry. Shelly most recently served as the Director of Sales at Epic Waters Indoor Waterpark. Prior to that, they were the Assistant General Manager at Alley Cats Entertainment. Shelly also held the position of General Sales Manager at Epic Waters Indoor Waterpark and General Manager at SplashDayz WaterPark. Shelly has a background in sales management, having worked as a Sales Manager at Alley Cats Entertainment Center, Apex Park and Recreation District "SpeedZone", and Six Flags Over Texas. Shelly also has experience in business development, as they previously held the role of Business Development Manager at Hawaiian Falls Waterparks. Their work experience spans over 20 years, demonstrating their expertise in the industry.

Shelly Leonard obtained their Bachelor's degree in Marketing from Tarleton State University, where they studied from 1989 to 1992. Prior to that, they completed their high school education at Irving High School. Shelly also pursued an Associates degree in Marketing from North Lake College, although the specific years of study are not provided.