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Siddharth Arora is a seasoned entrepreneur and founder with extensive experience in the nutrition and payments industries. Since January 2018, Siddharth has led Pure Cure + Co., focusing on innovative and appealing nutritional products. Concurrently, Siddharth founded ePaisa in November 2012, dedicated to enhancing payment solutions for users. Prior to these ventures, Siddharth held the position of Director of New Media and Digital at Eigital from September 2009 to October 2012, helping businesses leverage their online presence across diverse sectors. Earlier career milestones include serving as Chief Operating Architect at netlink information systems limited, where Siddharth managed international teams and key client relationships, and as a Senior Customer Service Representative at G.E. Mutual Funds. Siddharth's educational background includes degrees from the University of London, LSE, and UCLA, with a focus on management, finance, and economics.