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Ross McAlpine has an extensive work history in the digital marketing industry. Ross'smost recent position was as the Director of CRM at EOS Hospitality, where they were responsible for data-driven marketing activities for the company's portfolio including CRM, Guest Loyalty, Guest Acquisition, and E-Commerce. Prior to this, Ross worked as the Vice President of Account Services at Digital Current. At Vizergy Digital Marketing, Ross held multiple roles including Vice President of Client Services, Director of Client Services, Senior Account Executive, Account Executive, and Senior Account Manager. In these positions, they were responsible for team leadership, client strategy, business growth, and providing strategic advice to clients on digital marketing best practices. Ross also has experience in marketing roles at BDL Management, HBJ Gateley Wareing, and Bowie Castlebank, where they developed skills in strategic marketing, search engine optimization, event planning, and marketing communications.

Ross McAlpine obtained a BA with Honours in Marketing and Business Law from the University of Strathclyde, where they studied from 2001 to 2005. In addition, they have obtained several certifications including Hospitality & Tourism Management from Florida Atlantic University, SEMrush Certification for SEOs from SEMrush, BrightEdge Certified Professional from BrightEdge, Certified Hospitality Digital Marketer (CHDM) from HSMAI, and Google Ads Display and Search Certifications from Google.