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Currently running US operations for Autonomous Electric Transport company Einride. Former President of Viveport and SVP of Virtual Reality at HTC, built Viveport which is the world’s first and only “Netflix of VR” subscription service live in +60 markets for VIVE, Oculus, Windows and Wave VR devices. Before joining HTC, Rikard successfully built up several international businesses in Video on Demand, YouTube MCNs and eSports, as the CEO for MTGx and Chief Digital Officer at Modern Times Group. At Google, he was Global Marketing Director of Ads, Mobile and Social Advertising and prior to this ran marketing for all Google’s products in Europe. He co-founded Scandinavia Online (AOL of Nordics) and built Xlent Strategy Consulting. Rikard is the Founder of Europe's largest Women in Tech event and community. He is a future Astronaut with Virgin Galactic. Rikard has MSc from SDA Bocconi (Italy) and BSc from Chalmers University of Technology (Sweden)