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Viv Pell BA, ACA has held various roles in the finance and technology industries since 2005. Viv began their career as the Managing Director and Owner of JVP Consultants Ltd, a company that provided smaller organisations with commercial and financial expertise. From 2014-2017, they were a Co-Founder of Thorium Technology Investors, a Non Executive Investor Director, CFO and Investor of Envolve Technology from 2015-2017, a Non Executive Investor Director, CFO and Investor of CTRLio from 2014-2017, a CFO, Board Advisor and Investor of Cloudfind from 2013-2017, a CFO and Board Advisor of Make Positive from 2014-2017, a CFO, Board Advisor and Investor of Hatch Accelerator from 2017-2017, a CFO and Board Advisor of Arecor Limited from 2007-2017, and a CFO, Board Advisor and Investor of W2 Global Data from 2015-2017. Additionally, they were a CFO, Board Advisor and Investor of Ieso Digital Health from 2011-2017.

Viv Pell obtained their Bachelor of Arts (Hons) degree in Accounting and Finance from Bangor University in 1989. Viv then went on to receive their ACA from the Institute of Chartered Accountants of England and Wales in 1993.