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Akanksha Rawat is a Digital Marketing and Research Senior Associate at Google Operations Center, where responsibilities include developing and implementing targeted marketing campaigns across multiple channels. Concurrently serving as a Freelance Author for Envato Tutsplus since October 2021, Akanksha also has prior experience as a Process Specialist at Cognizant, analyzing campaign results to drive optimization, and as a Business Analyst at the same company, managing online media campaigns. Earlier, Akanksha worked as an Engineering Executive at Unilever, focusing on technical requirements for an aerosol plant and training utility employees. Academic qualifications include an MBA in Marketing from Great Lakes Institute of Management and a BTech in Mechanical Engineering from Govind Ballabh Pant Krishi Evam Praudyogik Vishwavidyalaya.