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Jose Luis Pal is an experienced professional with a strong background in business development and marketing across various industries. Currently serving as an Engagement Manager at McKinsey & Company, Jose Luis leads teams to optimize pricing and promotion strategies. Previous roles include Senior Customer Success Manager at Meta, where strategic customer relationships were nurtured, and Junior Engagement Manager at McKinsey & Company, focusing on proposal strategies. Jose Luis's experience also encompasses leadership in marketing at CINDE, where compelling value propositions were developed for multinational clients. Academic credentials include an MBA from Rotterdam School of Management, an MSc in Innovation Management from Universitat de Barcelona, and dual Bachelor's degrees in Business Administration and Journalism from Universidad de Costa Rica and Universidad Latina de Costa Rica, respectively.