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Paula Soito is a founder with extensive experience in education and the arts. Since January 2018, Paula has led Paula Soito as the founder, and has been an educator at Enterprise Elementary School District since August 1994, specializing in K-8 general education and certified in art and English instruction. Previous roles include CEO of Arts Row, Inc. from September 2015 to January 2023, where Paula facilitated a marketing platform for artists, and a writing contributor for Art Market Magazine from 2016 to 2022, covering significant art events and artists. Additionally, Paula was an affiliate partner for Mastermind.com, associated with Tony Robbins and Dean Graziosi, from March 2019 to March 2021. Paula holds a Bachelor of Arts in Liberal Arts and Sciences with supplementary authorizations in Arts and English from California State University, Chico, and has an Associate of Arts degree from Butte College and Shasta College.