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Martin Friedhoff has extensive experience in project management and business intelligence, currently serving as a Manager at entero AG since October 2016, where responsibilities include project management, SAP BI, and Tableau. Previously held the role of Senior Consultant, focusing on reporting, dashboarding, SAP BW, and SAP BO. At WMF from October 2009 to September 2016, Martin was a Business Intelligence Champion, overseeing controlling for WMF Consumer Goods and leading projects in business analytics and retail. Earlier roles encompassed controlling and system administration for WMF Retail and an Assistant Store Manager position, emphasizing direct sales and employee training. Martin holds a Bachelor of Arts in Betriebswirtschaft with a specialization in retail from Baden-Wuerttemberg Cooperative State University and completed Abitur at Heisenberg Gymnasium Gladbeck.