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Vickie Rocco has over 20 years of experience in marketing and business development. Vickie began their career in 1989 as Manager of the National Client Service Center at Professional Service Industries, Inc. (PSI). In 1998, they moved to The Kansas City Star as Director of Consumer Sales and Marketing. In 2004, they joined Penton as Associate Publisher. In 2006, they became Brand Communications Manager at SunBridge Capital. From 2009 to 2010, they were Director of Paid Audience Development at Vance Publishing. From 2010 to 2013, they served as Corporate Storyteller/Owner at Rainmaker Media. From 2013 to 2018, they were Vice President of Sales and Marketing at Family Features, where they helped brands reach consumer audiences with their key messaging. Currently, they are Director of Marketing and Business Development at Entegra Capital LLC.

Vickie Rocco's education history includes studying Computer Science at The University of Kansas and Business Administration at Avila University.