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Carolina de la Cruz is a seasoned marketing professional with extensive experience in content marketing and brand management, particularly in the Brazilian market. Currently serving as a Proposition Executive for bwin Portugal at Entain, Carolina has previously held roles such as Creative Copywriter for Eyas Gaming, where responsibilities included developing the brand's tone and creative output for the Brazilian demographic. At LeoVegas Group, expertise in content marketing principles was applied to create and manage various marketing materials. Carolina's background also includes internships focused on event management and communication, along with significant contributions to DHL Express Brasil in roles ranging from Communication and Marketing Analyst to Marketing Assistant. Carolina holds a Bachelor's degree in Marketing from USP - Universidade de São Paulo and completed technical studies in Business Administration at ETEC.