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Shir Lapidot currently serves as the Chief Marketing Officer at Entail AI, overseeing business strategies, outreach initiatives, and financial operations. Previously, Shir held the position of Head of Delivery at Entail, managing daily operations for a content delivery team and ensuring client quota achievement. In addition, Shir is the COO at KeepShoppers, focusing on strategic planning and business development for an affiliate marketing platform. Prior experience includes serving as a Senior SEO Account Manager at WadiDigital, where Shir supported junior managers in delivering effective SEO strategies, and as an SEO Account Manager at SEMsolutions, where Shir maintained strong client relationships and negotiated contracts. Early in the career, Shir was an Outreach Manager, dedicated to expanding organizational reach through targeted initiatives.