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Senem Kıraç is an accomplished professional in the field of insights and analytics, currently serving as the Director of Insights & Analytics at Enstall since February 2023. As a shareholder at ACM Energy Inco. Bunkering & Lubricant Worldwide since September 2021, Senem has also held significant roles at CarNext.com, including Head of Insights & Analytics and Insights & Analytics Manager, where leadership of a six-member analytical team was prominent. Previous experience includes web analytics positions at BESTSELLER and Hepsiburada.com, focusing on campaign performance and collaboration with data science teams. Early career experiences at SEM, Microsoft, PwC, and McCann Erickson contributed to a strong foundation in web analytics, business intelligence, and strategic planning. Senem holds a degree from Sabanci University and is an alumna of Sankt Georg Austrian High School.