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Mike Bal is an experienced professional currently serving as the Head of Strategy and GTM at Nova Registry, where efforts focus on integrating custom domains into SaaS products. Bal also provides advising and fractional leadership to a variety of companies, assisting with product market fit and growth strategies. Previous roles include Sr. Director of Technical Product Management at The Engineered Innovation Group and Head of Product Strategy at Automattic. With a foundation in marketing and community growth established at 10up, Bal has held multiple leadership positions and has a strong background in client success, social media strategy, and content creation. Bal is also the founder of Creatures of Content and has contributed to SteamFeed, showcasing expertise in social media and content marketing. Bal holds a BA in Advertising from Iowa State University.