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Erika Deutschmann has a Bachelor's Degree in Commerce with a specialization in Marketing from the University of Ottawa, a Graduate Diploma in Digital Media Marketing Management from George Brown College, and completed an online course on Using Social Media in Business from Conestoga College. Erika has worked in various marketing roles, including as a Marketing and Brand Specialist at EnPowered, a Community Manager at Roots, and a Social Media and Sales Consultant at Papilio Boutique. Erika has experience in event planning, social media management, and brand development to increase brand awareness and customer acquisition. Erika also has a background in public information and content creation from their time as a Public Information Intern at UNHCR.