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Mehdi Bida is an experienced professional with a diverse background in the automotive and operations sectors. Currently serving as Brand Manager at Das WeltAuto since January 2023, Mehdi also holds the position of Responsable Innovation at ENNAKL Automobiles and Operations Manager at Hertz Tunisia, both since 2021 and 2018, respectively. Additional roles include expertise in heavy and light vehicles at Ftusa-Fédération Tunisienne des Sociétés d'Assurances since 2014, and previous positions such as Responsable des réseaux at Générale Assistance and Responsable de la plateforme Technique at PRECISIUM GROUPE. Earlier experience includes key technical roles at Tunisie LLD and Afrique Travaux S.a.r.l. Mehdi Bida's educational background includes a Technicien supérieur in électromécanique from ISET RADES and a Baccalauréat in Sciences techniques from LYCEE TECH 9 AVRIL TUNIS.