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Bina Rao is a seasoned business analyst with extensive experience spanning various industries, including e-commerce, insurance, retail, and financial services. Currently serving as the Director of Business Applications at EnkayTech since June 2014, Bina previously held positions as a Product Manager (Digital) at Citi Retail Services and Lead Business Analyst at OfficeMax. Additional experience includes consulting as a Business Analyst at Allstate and a Business Analyst role at ETS. Bina's expertise encompasses facilitating requirements gathering sessions, documenting process flows, and communicating effectively with third-party vendors for product development and enhancement. Bina holds an MBA from James Madison University.