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Patrick Demaret has extensive work experience in marketing and event management. Patrick is currently the Global Head of Marketing at Enhesa. Prior to this role, they worked at SAS for over a decade, serving as the Head of Digital Marketing for EMEA and leading their Global Digital Marketing Council. Patrick also held various positions at SAS, including Marketing Strategy Manager for South-West Europe, Project Leader for The Premier Business Leadership Series - EMEA, Marketing Programs Manager for the EMEA Region, and Marketing Event Coordinator. Before joining SAS, Patrick worked as an Event Organiser at Verhulst events. Patrick also had a trainee position at the European Commission.

Patrick Demaret earned a Bachelor's Degree in Communication & Political Science from UCLouvain Saint-Louis Bruxelles in 2002. Patrick then pursued a Master's Degree in Communication from Université catholique de Louvain from 2002 to 2004. In 2004, they completed a Postgraduate program in Economics and Management at EHSAL Management School. In the same year, they also received a Licenciatura in Comunicación from Universidad Pontificia de Salamanca. In 2005, Patrick Demaret completed their high school education at Colegio Rubira. Additionally, in 2014, they attended Vlerick Business School for a short program in Digital Transformation & Leadership.