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Lara Kranz is a seasoned marketing and communications professional currently serving as the Senior Marketing & Communications Manager at enersis since April 2022, where the focus is on facilitating digital transformation and the digital energy transition through Visual Energy Analytics. Prior to this role, Lara held the position of Communications Manager at Hamburg Open Online University from December 2020 to April 2022, contributing to a cooperative initiative involving multiple state universities. Lara's experience also includes roles such as Business Adventurer and Marketing Manager at LichtBlick SE, Teamlead Business Development at Reiseland GmbH, and Project Manager Online at Exinit GmbH & Co. KG. Early career involvement included roles at EGNO and Egoli African Destinations, complemented by volunteer work with WHOOF. Lara holds a Master of Arts in Cultural Studies from Leuphana University of Lüneburg and completed an exchange semester in Tourism and Event Management at Free University of Bozen-Bolzano.