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Goutham Ram Aiyappan has extensive experience in marketing analytics and brand services management. With a background in engineering and an MBA in marketing, Goutham has worked at Enercare Inc. and Destination Ontario, where Goutham Ram excelled in analyzing data and providing recommendations to improve marketing campaigns. Goutham also has experience in advertising account management, specifically in conceptualizing and managing automotive launch campaigns for a major automobile manufacturer. As an intern at FCB Interface, Goutham was involved in formulating communication strategies for firms in the IT ITeS industry. Overall, Goutham's expertise lies in effectively utilizing data to enhance marketing strategies and campaign effectiveness.