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Silvia Cavalcanti is a seasoned professional with a strong background in marketing and business strategy. With experience at top companies like Endeavor, Publicis Sapient, and McCann, Silvia has a proven track record of driving organic growth and building successful brands. Silvia is also a co-founder of several ventures, including Ponto Care and ViS Research. Their education includes an MBA from Boston University and degrees in Business Administration and Advertising from Harvard University and Universidade Federal de Pernambuco, respectively.