ÂÜÀòÂÒÂ×

Florence Simms is a seasoned marketing professional with extensive experience in the medical device industry, currently serving as the Senior Director of Strategic Marketing and Medical Affairs at enableCV, where leadership is guiding strategic marketing for cardiovascular surgical businesses. Previously, Florence held various senior roles at Edwards Lifesciences, successfully reviving the enableCV division and leading multiple marketing initiatives that resulted in significant revenue growth. Prior experience includes positions at Abbott Medical Optics, ConAgrafoods, and The Coca-Cola Company, where Florence contributed to successful product launches and brand strategy development. Educational credentials include an MBA in Marketing from Georgia State University and a BA in International Business from EBS Paris, complemented by bio-design training at Stanford University.