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Wilfried Riviere serves as the Président-directeur général of Emrys La Carte since November 2013, where a vision has been realized, positioning the company as an innovative cooperative in relational marketing and the solidarity economy. Key responsibilities include developing long-term strategies for a unique cooperative economic model that ensures value creation for all members through a redistribution system. Prior to this role, Wilfried Riviere was involved in network marketing from 1998 to 2013, where entrepreneurial efforts focused on creating and developing an effective sales network within the relational marketing industry, successfully establishing a dynamic network of over 11,000 members, emphasizing robust human relationships and interdependence without a hierarchical structure.