Lanier Smith has a diverse work experience spanning various roles and industries. From 2014 to 2020, they worked at WLTX-TV as an Integrated Producer, where they showcased their skills in video production, copywriting, and marketing. Lanier's responsibilities included creating visual advertising for clients, pitching advertising products, and executing special photo and video journalism projects. Lanier also gained experience in motion graphic design, social media content creation, and aerial photography.
In 2020, Lanier joined Sunpro Solar Energy Specialists as a Solar Sales Specialist. Lanier excelled in this role by consistently meeting or exceeding monthly sales quotas and achieving a 31% closing ratio. Lanier utilized CAD software to design residential rooftop solar arrays and provided in-home sales consultations to educate and advise homeowners on transitioning to solar energy. Additionally, they handled financial documents for clients.
From 2021 to 2022, Lanier was self-employed as a Website Creator, Designer, and Digital Marketer. Lanier built and developed a personal website, Solargoals.org, to educate the public about the advantages of solar energy.
Currently, Lanier works at EMPWR Solar as a District Sales Manager. Lanier trains, educates, and develops sales teams in South Carolina and Georgia, focusing on door-to-door, cold calling, and referral-based solar sales. Lanier also manages a team of 8-10 local solar sales representatives in Augusta, GA and Columbia, SC. Lanier'sresponsibilities include writing scripts, developing presentations, and creating marketing materials to enhance the sales team's success and efficiency.
Lanier Smith obtained a Bachelor of Arts degree in International/Global Studies from Presbyterian College from 2009 to 2013. In 2012, Lanier also attended Université Paris Dauphine - PSL for International/Global Studies. Lanier also holds a certification as a certified drone pilot from the Federal Aviation Administration, with the specific details of the certification not provided.
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