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Bob Faricy is an experienced marketing professional currently serving as the Director of Client Strategy at EmpowerLocal, where responsibilities include leading local campaign strategies for national brands and collaborating with local publishers. Previously, Bob held roles such as Sr. Regional Manager at Effectv, focusing on demand generation and sales development, and Marketing Manager at Comcast Spotlight, where Bob developed inbound marketing content. Bob also partnered at Pivot Action Partners, providing sales strategy consultation, and served as VP and Director of Market Development at The Tennessean, overseeing comprehensive marketing initiatives. Bob’s educational background includes a B.A. in Advertising from Michigan State University.