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Tati Ferreira began their work experience in 2008 as a New Business Executive at Santa Clara, where they stayed until 2011. In 2011, they moved to Peralta as a New Business Executive, and then in 2012, they joined 55 Social in the same role. From 2013 to 2014, Tati worked as a Senior Sales and Account Manager at Agência VISIA. Finally, in 2014, they became the Director of Sales Expansion at Emplifi.

Tati Ferreira holds a Master's degree in Market Communication from ESPM Escola Superior de Propaganda e Marketing, which they obtained from 2005 to 2006. Tati also has a Bachelor's degree in Business Administration from FAAP - Fundação Armando Alvares Penteado, completed from 2001 to 2004. In addition to their formal education, Tati has earned several certifications, including "Digital Analytics for Marketing Professionals: Marketing Analytics in Practice" and "Digital Analytics for Marketing Professionals: Marketing Analytics in Theory" from the University of Illinois at Urbana-Champaign in 2016 and 2015 respectively. Tati also holds certifications in "Marketing in a Digital World" from the same institution in 2015, "Understanding Media by Understanding Google" from Northwestern University in 2014, and "Facebook Studio Edge" from Facebook in 2012.