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Matthew Taylor is a seasoned professional in conversion rate optimization and eCommerce management with a strong background in driving growth through strategic initiatives. Currently serving as the Conversion Rate Optimization Director at Empire Today, Matthew has previously held roles including Conversion Rate Optimization Manager and Sourcing Manager at Assurant, where strategic sourcing initiatives were managed for the Global Lifestyle department. At MyWiT, Matthew achieved significant success as the eCommerce Marketplace Manager, overseeing the top grossing eBay store in the mobile device category and optimizing Amazon sales channels. Additional experience includes operations management at Keenz US, where daily operations of a large e-commerce site were monitored, and digital marketing coordination at TC Marketing, focusing on social media and online brand development. Matthew holds a Bachelor of Arts in Spanish for International Business from Georgia State University and has also studied at the University of Georgia and ESCI-UPF.