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Intisar Viktoria Knapp serves as the Global Head of Marketing & PR at Empira Group since March 2022, leading global marketing and public relations strategies to enhance brand growth and market presence through innovative campaigns. Prior experience includes a tenure at Gebr. Heinemann from October 2013 to February 2022, where roles included Team Lead Marketing Management Global, overseeing sales channels across various markets and negotiating marketing investments, as well as Marketing Manager roles focused on retail and e-commerce strategies. Additional positions held include Marketing Manager at PANDORA, Brand Manager at Albrecht & Dill Cosmetics GmbH, and Marketing Manager at Otto (GmbH & Co KG), alongside an earlier role as Junior Brand Manager at Gebr. Heinemann.